I have been blogging here on E-Learning Educators now for over a year. Before this, I was blogging on an older site (which I will be re-launching later this year) that hosted my Excel courses, and this year I also started blogging on a new site from which I market my Bookkeeping courses. During this time I have learned a lot about blogging and selling online courses.
What I have found to be fact is that Blogging helps me sell more courses. In fact blogging is the only marketing I really do. I don’t take out Google Ads or Facebook ads. I don’t do webinars (yet!) I don’t have free E-books plugging my courses.
My marketing strategy is a content marketing strategy. I blog on a regular basis. Every six months I create a publishing schedule for my blog posts, and ‘mostly’ I stick to this schedule. Obviously there are times when something new happens in the industry that I need to move from the schedule. But organisation and preparation help me run my blog successfully.
Here are 6 ways how Blogging helps you sell more courses
If your content helps other, you will gain more shares and likes to your blog post. Shares improves your reach and your influence. The more people who are sharing, the more influence you have. Don’t be afraid to ask for shares and make sure that you have share links on your posts. The greater your reach, the greater your traffic, the better chances you have of selling your courses.
Establish your expertise online
Putting out good quality, relevant content on a regular basis will help build your expertise online. You want to be known as the ‘Go To Person’ in your field of expertise. What better way than by education others with the knowledge you have and using blogs as a medium.
Build a network
If someone shares your blog post, try to return the favor. It’s about building relationships and we all know relationships don’t work if they are just one-sided. Build relationships with other bloggers by posting comments on their blog posts and sharing their content across your social media profiles. Build relationships with potential customers by answering any comments they post on your blog.
Improve your SEO and site traffic
If you have a website to promote your courses or classes, how are you making sure that you get traffic to your site. If you do not add new and regular content you won’t improve your SEO and Google won’t send traffic to your site. Traffic is like footfall for retail shops. The more people come into a shop the more people will buy. Not everyone that visits your site will buy a course. You might find only 1% of your traffic make a purchase, in most cases it is even less than this. You see it’s easy to work out the 1% off 10,000 visitors is a lot more that 1% of 1,000 visitors. A website that just has landing pages for each of your course will not do much for SEO and traffic.
You need to collect email addresses, and a blog is the perfect way to do this. Please can subscribe just so they do not miss out on your next post, or you can beef up your blog post with a download. This can be a template, a cheat sheet, a workbook, a whitepaper. Anything which someone is willing to exchange their email address for. This email address can then be used to promote courses and special offers.
Build trust online
It’s very difficult to sell to someone who does not trust you. Creating regular blog posts will give people the opportunity to trust you.
Blogging is a form of content marketing. But not everyone know how to start a blog that works, build traffic to that blog, and then turn all the work into more profits and more course sales. Blogging won’t generate you revenue overnight. It takes time and plenty of content. From my experience, time that was well spent.
To help you along the way, I have a series of 3 classes on Skillshare that are suitable for all bloggers, and keep your eye out as a 4th will be released in early September. It doesn’t matter if you are a newbie, or if you are more experienced. I’m know that you will learn plenty of tips and trick. Just pop over to my teaching page to find out more.
Don’t forget to share this article if you found it useful.
ABOUT THE AUTHOR
Paula is a Qualified CPA with over 15 years’ experience in the fields of Accountancy, Business Management,Process improvement, Internal Audit, Group accountant, Operations management and Training. All across a broad range of industries and sectors. Paula has been Key Speaker at many Accounting Events where her talks on Excel are received very positively. Taken from her experiences in Accounting and business fields, Paula also has Udemy courses and Curious lessons for those wishing to up skill, especially in the area of Spreadsheets, Bookkeeping and Accounting.
Now an E-learning Educator 5+ years, Paula also has a focus on E-learning, Online Teaching, Education Technology and Instructional Design. Drawn from her online teaching experience,Paula has a number of courses available to online teachers to help bridge the skills gap for those that teach or wish to teach online.
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